NEW YORK: MWW has appointed former Nokia North America communications director Laurie Armstrong SVP of its technology and digital content practice, a newly created position at the agency.
Armstrong will lead MWW's technology team, focusing on mobile devices, apps, and services. She will report to Ephraim Cohen, EVP and head of the technology and digital content industry group at the firm.
Cohen said the agency hired Armstrong because of her “rich experience with a major technology brand.”
“This really highlights our commitment both to getting the best senior talent but also senior talent that is very hands-on and brings that client perspective and strong agency leadership to the table,” he explained.
Armstrong's primary responsibilities include overseeing a team of about 20 staffers who work in the agency's “core mobile center of excellence,” as well as spending time with MWW's mobile technology teams in San Francisco and Dallas, said Cohen.
After leaving her communications director role at Nokia, where she worked for four and a half years, she founded Armstrong Communications in March. Armstrong worked at Nokia from 1998 to June 2011, serving in various communications positions in Silicon Valley, Dallas, New York, Ottawa, and briefly in Helsinki, where the company is based.
During her time at Nokia, Armstrong helped to develop a social media program and community for product launches, and she created the company's first industry analyst relations program in North America.
Prior to Nokia, Armstrong was the head of PR and marketing communications at the Wireless Ethernet Compatibility Alliance for about nine months.
MWW works with various brands, including Samsung, Eventbrite, and NQ Mobile, in its technology practice.