WASHINGTON: The National Guard Bureau is still looking to establish an indefinite delivery, indefinite quantity (IDIQ) roster for PR, marketing, and advertising that could churn out up to $477 million in assignments over the next five years.
Firms that waited more than a year to hear the fate of their proposals were hit with news this week that the solicitation had been canceled because of lack of funding, only for that notice to be rescinded the next day.
The bureau expects to announce the winning firms in the future, although a contracting officer was unsure when that would occur. Even though the RFP was released last year, the contract will be paid for with fiscal year 2013 funds since the government is now in a new financial cycle, he said.
The contracting staffer said the cancellation notice was posted erroneously by someone outside the contracting office. It is understood that the decision on the winning firms, as well as the method by which they were selected, is under legal review.
The winning agencies will create work that will target a 17- to 24-year-old audience, focusing on partnerships with organizations such as NASCAR, as well as developing internet marketing campaigns similar to Yahoo's "Fantasy Career" event hosted by the Department of Defense, according to the RFP.