ATLANTA: Social@Ogilvy, Ogilvy & Mather's cross-discipline social media practice, has hired Peter Fasano as SVP and head of the unit in Atlanta. It is a newly created position.
Fasano, who served as social media marketing manager at Coca-Cola from 2008 to 2010 and co-created its global social media practice, is reporting to Mickey Nall, MD of Ogilvy Public Relations Atlanta.
Fasano is overseeing a team of seven staffers in Ogilvy Atlanta's practice and collaborating with the Social@Ogilvy teams across North America, particularly New York, said Nall.
“He brings enormous credentials to the table, which is very much what we need. At the same time, [the hire] brings better alignment with our digital partners,” he explained.
Nall added that bringing on Fasano is part of a bigger plan to help the agency evolve with “bigger, better, and faster thought leaders.”
Fasano's responsibilities include evaluating talent and client work and creating social business strategies and integrated social digital solutions for campaigns and other initiatives.
Most recently, Fasano worked at social marketing company Dachis Group for two years as client partner and senior social media strategist for brands such as Target, Fidelity Investments, Allstate, and DeVry University.
During his time at Coca-Cola, Fasano helped to create the company's consumer engagement and social media response strategy. He also worked on building Coca-Cola's presence on Facebook, Twitter, and YouTube, and managed social campaigns for the 2008 Vancouver Winter Olympics, Super Bowl XLIV in February 2010, and the 2010 FIFA World Cup in South Africa.
Fasano also held social business roles at search engine marketing firms iCrossing and Reprise Media, as well as web design companies ArtHouse and Armchair Media.
Ogilvy & Mather launched Social@Ogilvy in February, folding Ogilvy PR's 360 Digital Influence practice into the new unit. It appointed MD John Bell to lead the unit from New York.