BELTSVILLE, MD: Cloud marketing software company Vocus reported third-quarter revenue of $45.2 million on Tuesday, a 57% increase compared with the same period of 2011. However, it also ran a $3.8 million net loss in the quarter, and it reported a $3.4 million loss from operations.
Vocus said it expects fourth-quarter revenue to be between $46.9 million and $47.3 million. For full-year 2012, it expects to see revenue in the range of $170.6 million to $171.0 million.
The company did not release organic results, meaning its revenue numbers take into account the impact of acquisitions or disposals from one year to the next.
Rick Rudman, president and CEO of Vocus, said in a statement that the company's revenue and earnings were “better than expected,” and that growth is visible for its Vocus Marketing Suite, the iContact email marketing business, and its sales organization.
By the end of the year, the company will launch another version of its Marketing Suite, which has seen “strong demand” in the last quarter based on its integrated offerings, said Vocus CMO Jason Jue.
He added that Vocus expects its Recommendation Engine PR suite, which was released in August, to see more demand from PR professionals because it can filter through social media platforms and identify what is relevant and sharable for clients.
Jue said Vocus expects the marketing trend of social media and PR to continue “creating brand perceptions and shaping purchase decisions” to drive the most growth at the company.
“This is an area where brand marketers, message marketers, and PR marketers are coming together so customers can get a seamless purchase experience when they're making brand decisions, as well as purchase decision,” he explained. “We feel very well-positioned in this area and this opportunity because we have a suite for PR pros and a suite for marketers.”