USAID seeks comms support for malaria initiative

WASHINGTON: The US Agency for International Development is looking for a firm to provide communications and outreach services for the work it is doing in South America to battle malaria.

WASHINGTON: The US Agency for International Development is looking for a firm to provide communications and outreach services for the work it is doing in South America to battle malaria.

The contract, which could last up to three years, has a budget between $1 million and $1.5 million.

The selected agency's goal will be to support USAID's “The Amazon Malaria Initiative,” a seven-country program that seeks to contain and then eliminate malaria in the Amazon basin.

The winning firm will be expected to design and implement communication strategies and activities to target the US government, Congress, the donor community, government organizations in participating countries, and the general public, according to the RFP.

There is also a heavy material-development component that includes brochures, press releases in multiple languages, and posters. On the digital front, the winning firm will implement web content, as well as webcasts, teleconferences, and a social media plan, according to the RFP.

There is no incumbent firm working on the contract, according to RFP documents. The deadline to apply is October 25.

A representative from USAID declined to comment on the RFP.

Late last year, USAID teamed up with the Ad Council to launch PSAs about issues such as famine, war, and drought in the Horn of Africa.

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