NEW YORK: Former GolinHarris creative director James Kelly will join Ketchum as EVP and global director of strategic and creative planning for P&G Worldwide.
Kelly will start at Ketchum in late November and report to Serena De Morgan, partner and global client director for the agency's brand practice, and Karen Strauss, partner and chief innovation officer.
He left GolinHarris in September, but his departure was not part of last month's restructuring, in which about a dozen staffers exited the Interpublic Group firm, said vice chairman Ellen Ryan Mardiks.
Kelly's responsibilities at GolinHarris will be assumed by executive creative directors Lisa Charlebois in Los Angeles, who joined the firm in June; Carrie von der Sitt in Chicago, a 16-year veteran of Golin; and Charlie Coney in London, who has been with the agency for five years.
“They have all been leaders within our creative community since we started the g4 effort, but they will now play a greater role,” Mardiks said. “We're expanding around the world with everything we're doing with g4, and creative is a huge part of that. There's so much going on in this community, and we're delighted to have these three great talents.”
Before joining Golin, Charlebois spent years working at advertising agencies such as Ogilvy & Mather. Von der Sitt leads creative strategy for GolinHarris' Unilever account. Coney, who created the firm's Bright Collective collaboration tool, will help spread the platform to Asia, Mardiks said.
While at GolinHarris, Kelly provided creative counsel and strategy for new, existing, and potential clients since 2010. Kelly was previously SVP and creative director for Weber Shandwick's UK and Ireland region. He was named to PRWeek's 40 Under 40 list in 2011.
Last year, GolinHarris set in motion a redesign based on four areas of expertise rather than traditional PR silos. At that time, Kelly assumed leadership of the creators group. The new agency structure, called the g4 model, consists of four groups of specialists – strategists, creators, connectors, and catalysts – and brings an end to the standard hierarchy of job titles by which agency employees typically define themselves, such as account executive, account supervisor, VP, and MD.
About a dozen staffers left GolinHarris' Chicago office last month because they did not fit well into the new roles created at the firm, CEO Fred Cook told PRWeek Wednesday. The agency has since hired eight new staffers, and it is recruiting for eight open positions across senior levels, he added.