CAMDEN, NJ: Campbell Soup Company has appointed Michael Senackerib CMO, a new role at the company.
Senackerib will oversee Campbell's marketing services, design, media, digital marketing, global advertising, and consumer insights. He will report to president and CEO Denise Morrison.
Prior to this, Senackerib was SVP and CMO at the Hertz , where he was responsible for brand and digital marketing, pricing, and yield management across divisions. He has also held marketing and management positions at Kraft's, Nabisco's, and Campbell's US Soup business.
Anthony Sanzio, VP of global communications since August 2011, oversees PR and corporate communications at Campbell's. He also reports to Morrison.