As the 2012 presidential election nears, the use of social media and mobile devices for news consumption is a bi-partisan affair. Millennials are nearly twice as likely to follow the election by watching video on tablet devices as other adults, according to a poll conducted by WPP media agency Mindshare entitled “The Media Habits Defining the 2012 Election.” Republicans, with 31%, are also more likely to get their election news on social media sites such as Facebook and Twitter than Democrats, 19%, and independents with 25%.
Source: "The Media Habits Defining the 2012 Election," conducted by Mindshare.
