Habits: Lisa Benenson, SVP, comms and marketing, US Fund for UNICEF

This is my ideal job. Kids plus good deeds. Who could ask for anything more?

Morning ritual
Quad grande soy latte. Don't mock me.

Required reading
My 20-year-old son's Twitter feed. He lets me read it as long as I don't criticize his excessive use of four-letter words. This is what I get for raising him in the New York metropolitan area.

Proudest career achievement
I'm feeling great about the launch of Believe in Zero, but I would prefer to imagine my best career moment is still ahead of me.

Most regrettable career moment
Why would I bring that up again?

Person to call in a crisis
My husband, Joel Benenson, who is a senior strategist and lead pollster for President Barack Obama.  He claims that he takes my calls no matter what else is happening with his job.

First PR job

This one. I was a reporter and editor until I landed at UNICEF.

Best career advice you've ever received?
“Some days you bite the bear, and some days the bear bites you” – from newspaper great Tim Kelly, when he was my boss at The Denver Post.

Most distinct aspect of your personal office
The amazing voodoo flags my friend Amy Wilentz, author of The Rainy Season and Farewell, Fred Voodoo gave me 20 years ago. 

I am hoping she won't want them back now that I've mentioned her new book.

Ideal job, if not in PR
This is my ideal job. Kids plus good deeds. Who could ask for anything more?

Mentor and why
I've been at this for a while, so more than one. Les Payne at Newsday, who taught me how to recognize news when it bites you, instead of killing me the morning after I blew the lead on a big story. 

Ellen Levine at Hearst, who taught me how to make a magazine that connects with American women.

Also, Tina Brown at Newsweek and The Daily Beast, who just knocks you out with her baseline brilliance.

Favorite city to travel to on business?

I was recently in Prague for the shoot of our new Believe in Zero ad. Beer, schnitzel, and more beer.

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