CHICAGO: GolinHarris international president Jonathan Hughes will relocate to Asia in January to grow the agency's presence in that region.
Based in Hong Kong, Hughes will retain his title and continue to report to GolinHarris CEO Fred Cook. His primary focuses will be strengthening the Interpublic Group firm's regional operations, growing its footprint in mainland China, and building the healthcare and technology practices in the region, he said.
GolinHarris has operated offices in the Asia-Pacific region for about 10 years, but the firm saw a growth opportunity and decided it was important to have a president there, Hughes added.
“It's a massively exciting market, and there's so much potential there,” Hughes said. “The challenge will be getting ramped up fast enough, because we are a bit underpowered in certain markets.”
Hughes will also look for acquisition opportunities in Asia and bring the agency's g4 model to the region.
GolinHarris employs about 200 staffers in the region in offices in Shanghai, Beijing, Guangzhou, Hong Kong, Taiwan, Singapore, Japan, Korea, Indonesia, and Malaysia, he said.
Last year, the agency promoted Hughes and Matt Neale to co-presidents of international operations, based in London, and Gary Rudnick was appointed president of the Americas. Neale and Rudnick will retain their current roles.
GolinHarris redesigned its agency structure last year to combine strategy, creativity, and engagement under an organizational model dubbed g4, under which client teams containing strategists, creators, connectors, and catalysts are embedded in every account.