NEW YORK: Reed Travel Exhibitions has hired The Pollack PR Marketing Group to handle communications for The Americas Incentive, Business Travel & Meetings Exhibition.
Working in conjunction with the AIBTM marketing team, Pollack PR will develop and implement a strategic campaign to raise awareness of the event, which takes place June 11-13, 2013, in Chicago. The campaign will be run out of the firm's New York office.
Cut Communications in the UK will continue to handle international PR for AIBTM.