SAN FRANCISCO: 104 West Partners has opened a media relations bureau in San Francisco. The firm hired Alissa Bushnell to lead the division.
The media relations bureau will help national companies reach technology press based in Silicon Valley and the Bay Area.
Prior to joining 104 West, Bushnell co-founded Giveplace, an online marketplace for charitable donations, and served as VP of user experience and marketing at uWink, an entertainment and hospitality platform company.
Bushnell is also the personal publicist for Nolan Bushnell, the founder of video game company Atari and Chuck E. Cheese.