FRANKFURT: The European Central Bank has selected Havas to lead a campaign for the launch of the second series of euro banknotes in Europe.
Havas Worldwide will lead communications efforts, including PR, events, marketing, digital, and advertising, while Havas Media Frankfurt will oversee the campaign's media budget. The integrated campaign will span the 17 countries in the European Union. Director of client services Guido Koerfer will lead a pan-European team working on the account, along with CCO Felix Glauner and creative director Darren Reynoldson.
Havas Europe CEO Andreas Geyr and Christian Claus, MD of Europe business development and Germany COO, led the pitch.