Edelman has assigned EMEA CEO Robert Phillips a global job as the agency looks to stay ahead of its rivals. Phillips is now global chair for public engagement and future strategies, a role he will carry out alongside his CEO duties.
He will report to the agency's global CEO Richard Edelman, who said: “Edelman's thinking around public engagement, which [Phillips] helped to develop, was an important first step in codifying the seismic shifts in public relations.”
“Today, the market is changing faster than ever, and we must stay ahead of the curve. Our approach to public engagement is continuously evolving and requires that we deliver fresh, pioneering work that adapts to market dynamics and delivers results for our clients,” he added. “[Phillips], one of the foremost authorities on the subject, is extremely qualified to drive this effort for us.”
Phillips joined Edelman in 2004, when it acquired Jackie Cooper Public Relations, the firm he cofounded in 1987. He was named CEO of Edelman's merged UK businesses in 2007 and CEO of Edelman EMEA in January 2011, providing counsel to companies including Shell, Unilever, Diageo, and Aviva.
In terms of future strategies, Phillips will focus on determining how communications developments and trends impact both the firm and its clients.
Phillips said: “We live in exciting times, where change is never going to be this slow again. The challenge is to ensure that we are both fit for purpose in our future thinking and that we match this with a flexible operational framework that can best adapt to the constant evolution of our world of communications.”
This article originally appeared on the website of PRWeek UK, a sister publication of PRWeek under Haymarket Media.