Ketchum is strengthening its crisis capabilities through a strategic partnership with disaster management firm Kenyon International.
The collaboration's goal is to provide clients with a wider range of expertise, bringing the operational and communications aspects of disaster management closer.
Kenyon handles on-the-ground disaster operations and post-disaster response for mass-fatality accidents, aviation disasters, natural disasters, war, and terror attacks.
The firm previously worked with the Australian government after the Asian tsunami of 2011 and with the United Nations following the 2010 Haiti earthquake.
The firms will work together to serve existing and prospective clients. They are proactively pitching their integrated offering jointly.
The combined offering's goal is to support companies in evaluating the processes, procedures, and partners they have in place to support them during major events.
Jo-Ann Robertson, MD for corporate and public affairs in Ketchum's London office, will lead the partnership, which will operate globally.
Robertson told PRWeek UK that crisis communications failures can often be the result of a mismatch between operations and communications.
“The partnership gives us greater expertise in how we approach major incidents, and our strengths in different areas complement each other,” she said.
This article originally appeared on the website of PRWeek UK, PRWeek's sister publication under Haymarket Media.