IRVINE, CA: The Hass Avocado Board has selected CRT/tanaka as its AOR after a competitive RFP to work on a strategic PR program.
CRT/tanaka will help the organization raise awareness to consumers about the health benefits of avocados and work to increase avocado consumption in the US.
Collaborating with the organization's internal team, CRT/tanaka will reach out to media to promote the results of Hass Avocado's nutrition research.