Honda has launched a website for car enthusiasts that uses Google Street View to discover some of the UK's best driving terrains.
The “Do-No-More” portal by Collective London launched Wednesday to promote Honda's new CR-V vehicle.
Users first select a terrain, such as snow, urban, forest, or mountain, before moving to one of 12 UK locations, such as the Cumbria's Hardknott Pass or the Forest of Dean in Gloucestershire.
The service provides information about local weather conditions and places to stay. It plots users' driving experiences and explains how many fuel emissions they would save with the CR-V.
All the information gathered can be downloaded by the user as a PDF.
The site has also been optimized for mobile and prompts users to book a test drive.
It forms part of Honda's European campaign, which focuses on the CR-V's ability to open up possibilities for the driver. The effort was created by Mcgarrybowen London.
This article originally appeared on the website of Campaign, the sister publication of PRWeek under Haymarket Media.
