UK businessman Philip Green's Arcadia is expanding the footprint of its Topshop and Topman brands by striking a deal to sell its merchandise through US retailer Nordstrom.
Green has signed a deal with the US department store to sell Topshop and Topman merchandise through 14 Nordstrom stores and its website. The deal means that Nordstrom will be the only US retailer to carry the brands in its stores from Texas to California.
Topshop already has flagship stores in New York, Chicago, and Las Vegas, supported by US-designated online retail sites for Topshop and Topman. Last month, it hired Justin Cooke as CMO to help turn the fashion retailer into a global brand.
The UK brand's departments within Nordstrom will feature visual merchandising and store fixing supplied from the UK, with limited-edition items of clothing to be sold exclusively within the department.
''I believe Topshop and Topman offer the Nordstrom customer something very different and unique with our signature British fashion authority,” said Green. “With new pieces being delivered from our design team on pretty much a weekly basis, the ability to buy fresh, must-have looks every time a customer visits is key to our brands' point of difference."
This article originally appeared on the website of Marketing, the sister magazine of PRWeek under Haymarket Media.