Samsung is targeting creative technologists with a video campaign that shows a hack of its Galaxy Note II smartphone device creating bubble patterns in a water tank.
The video, created by Jam, features creative technologist Daniel Kupfer. He programs 400 fish tank pumps, enabling them to be controlled wirelessly from a Note II to make images.
The video will be seeded across social media channels on Tuesday, with the goal of spreading it through blogger outreach. The creative director behind the campaign is Wayne Deakin, as well as creative Drew Wolf.
The video was produced by Grama Film, and media was handled by Starcom.
The campaign is part of Samsung's overarching strategy for the device, which is focused on the creative possibilities it offers.
It ran a similar social video campaign for its Note handset in July, with a series of “Breakfree” videos that featured musician Mike Skinner and guerrilla knitting artist Olek
This article originally appeared on Campaign, the sister publication of PRWeek at Haymarket Media.