London & Partners, the promotional body for the British capital, has hired Oxfam communications director Chris Gottlieb to the newly created role of director of strategy, brand, and communications.
Gottlieb, who will join London & Partners in January, has previously held a number of marketing roles at the BBC, including director of marketing, communications, and audiences. He has also worked as group advertising manager at tour operator Thomson Holidays, after starting his career at ad agency JWT.
Gottlieb will be responsible for developing and implementing a global strategy for London & Partners, and directing its strategy, insight, and propositions, communications, and brand teams.
"There is huge potential for London in the coming months and years to build on the successes of 2012,” said Gordon Innes, chief executive at London & Partners. “[Gottlieb's] new role will develop a city-wide strategy to deliver the promotion of London's great companies, events, and individuals."
The appointment follows a restructuring last month that included the departure of long-serving marketing and communications director Martine Ainsworth-Wells.
As part of the reshuffle, the organization promoted Julie Chappell to the role of director of consumer marketing and digital. She will take responsibility for its consumer marketing initiatives to visitors and potential students.
"2012 has been a momentous year for London, and with the legacy of the Olympic Games now in full swing, it's a particularly crucial time for London's reputation as the global city to live, work, study, and invest,” said Gottlieb.
This article originally appeared on the website of Marketing, the sister publication of PRWeek at Haymarket Media.