Bell Pottinger Private has launched a digital content arm, Bell Pottinger Wired.
The 20-strong agency will be jointly led by Claire Southeard and James Thomlinson.
“'With the boundaries between owned, earned, and paid media being more blurred than ever, now is the ideal time for an agency such as this,” said Bell Pottinger Private CEO James Henderson. “'We're setting ourselves apart from other agencies and providing clients with the attractive prospect of being able to plan and deliver full-service communications campaigns all under one roof.”
The digital offering has grown over the past two years from separate content and digital teams, before it was pulled together under the Bell Pottinger Wired brand.
The venture will offer services such as website design, film production, and social media management.
“The word digital means many things to different people – often due to pointless and confusing jargon,” said Thomlinson. “Bell Pottinger Wired is about stripping back what the client is trying to achieve and finding the best ideas and channels to make it happen.”
This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.