There's a healthy glow to this issue of PRWeek, the last in print for 2012, from our feature on the New York-Presbyterian Hospital's involvement in reality TV, to a public affairs analysis on creating anti-obesity campaigns and a report on promoting healthy yogurt.
Our Healthcare Roundtable, produced in association with Chandler Chicco Companies, is particularly timely now that the election is over, and we also look at the launch of the Brooklyn Nets and the Barclays Center, the first sports franchise in Brooklyn for more than 50 years and the biggest development project in the borough's history.
To further complement our health theme we have a Q&A with Betty Wong, editor-in-chief of Fitness magazine, and case studies on the American Council on Exercise, Truvia sweeteners, and the American Academy of Orthopaedic Surgeons.
The health of PR is under the microscope in Editors' Choice, and the prognosis as we contemplate a new year is complicated. Rampant opportunity created by globalization, content generation and brands becoming media owners, and the realization of the importance of smart comms in the C-suite is tempered by economic woes and the brutal war for PR talent.
These factors underpinned our PRWeek Conference in November, which elevated the debates around our industry through inspiring keynote sessions with Sean Connolly, CEO of Hillshire Brands; John Skipper, president of ESPN; and Lucas van Praag, former head communications honcho at Goldman Sachs.
It was a fitting note to end the PR year and demonstrate the challenges and opportunities ahead in 2013.
