Porter Novelli names Nowicka digital lead in DC

WASHINGTON: Porter Novelli has appointed UK digital team lead Helen Nowicka to digital EVP and head of the agency's digital and social media practice in Washington DC.

WASHINGTON: Porter Novelli has appointed UK digital team lead Helen Nowicka to digital EVP and head of the agency's digital and social media practice in Washington DC.

Nowicka, who joined Porter's London office in March 2011, was previously in charge of the UK digital team, as well as social media strategy in the EMEA region.

She is reporting to Kiki McLean, senior partner, MD of the Washington office, and global director of public affairs at the Omnicom Group agency. A team of five staffers is reporting directly to Nowicka, and she is also working with other digital teams across Porter's network on specific initiatives, she said.

Some of Nowicka's responsibilities include furthering the digital services offered to existing and prospective clients, planning strategic social media campaigns, and helping to enhance the firm's digital and social thought leadership skills. She will also work with the team to build on the expertise of content creation, she said.  

“It's a great opportunity for me to be in DC where digital is taken very seriously now and you can see the emphasis on social media marketing from the recent election campaign,” explained Nowicka. “But it's just interwoven now into all areas of public affairs and issues management, so there's a real opportunity to continue to grow the excellence of this office in providing those services.”

Prior to joining Porter, Nowicka worked at UK-based agency The Red Consultancy since 1998, where she most recently served as a director and MD of the social media group called Shiny Red, which she founded in 2006. While at Red, she worked with a wide variety of brands, including American Express, eBay, Molson Coors, Pfizer, and Unilever, among others.

Before Red, Nowicka was a reporter in the UK, writing for publications such as The Guardian, The Independent, and The Times.

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