LOS ANGELES: Cohn & Wolfe has appointed Mark Burr as EVP and West Coast digital leader, a new position at the agency.
Burr will be based in Los Angeles and report to global digital president Chad Latz. He was previously chief innovation officer at healthcare advertising agency GSW Worldwide, where he helped develop integrated campaigns for clients including Pfizer, Novartis, and Mylan.
Cohn & Wolfe also appointed former BBC Worldwide digital leader Gabrielle Lovering as head of digital and social media in the UK, also reporting to Latz. Most recently, Lovering was director of strategy, digital, global brands, and marketing technology at BBC Worldwide. Prior to that, she served as head of digital design at the company, leading creative digital strategy.