PHILADELPHIA, PA: Beneficial Bank has hired Brownstein Group as its brand AOR. The financial institution is the oldest and largest bank headquartered in Philadelphia.
Brownstein Group's goal is to help execute integrated campaigns to improve brand awareness, customer acquisition, and retention. Harmelin Media will assist the firm with media planning and buying.
The bank hired Brownstein after a three-month competitive pitch process. The firm demonstrated a strong understanding of the bank's brand, values, and commitment to educate customers to do the right thing financially, said Joanne Ryder, EVP of brand and strategy at Beneficial Bank, in a statement.
