ACT turns to Ogilvy to overhaul image

IOWA CITY, IOWA: ACT, the nonprofit standardized testing organization, has hired Ogilvy PR to help reshape its image from a college readiness assessment company to a more consumer-centric focus.

by Virgil Dickson

Sign in to continue

Sign in

Sign in

Or register now

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
subscriptions@prweek.com
+001 (800) 558-1708

UK & Europe
support@prweek.com
+44 (0)20 8267 8121

Register

Don't have an account? Complete easy registration and receive:

  • Limited Article Views (Excludes Subscriber Only Content)
  • Select Newsletters (Excludes Subscriber Only Bulletins)

Register Now

Subscribe

To receive full access to PRWeek's content subscribe today and receive:

  • Unrestricted individual access to prweek.com
  • Breaking news and industry updates via PRWeek Daily News bulletin
  • Exclusive access to Agency Business Report, annual Salary Survey, Power List, 40 Under 40, & Best Places to Work, and more

Subscribe

Register

FREE

  • Limited free articles a month
  • Limited number of free email bulletins

Register Now

Subscribe to The Knowledge

To receive full access to PRWeek's content subscribe today and receive:

  • Unrestricted access to all The Information and The Knowledge content
  • Access to the new PRWeek Data Hub
  • Exclusive access to in-depth reports including the Top 150 UK PR Consultancies Report, Industry Awards Rankings, Industry Salaries Report, and more

Subscribe

30-day free trial

Join PRWeek now and pay nothing for the first 30 days.

Start trial

30-day free trial

Join PRWeek now and pay nothing for the first 30 days.

  • Unrestricted individual access to prweek.com
  • Breaking news and industry updates via PRWeek Daily News bulletin
  • Exclusive access to the Power Book and Top 150 UK Agency Business Report

Start trial

The Middle East Power Book is here

Take a free trial out today to access:

  • The Middle East Power Book - discover the most influential PR professionals in the region
  • PRWeek Daily News and subscriber-only bulletins
  • The PRWeek UK and EMEA podcast

Start free trial

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

 UK Individual Subscribers
Click here >>

Recommended for you

Recommended for you

Explore further