DETROIT, MI: General Motors communications leader Selim Bingol has expanded his role at the company to include oversight of government relations.
The change follows former VP of global public policy Robert Ferguson's move to GM's Cadillac division, where he will lead marketing, brand management, and advertising. Bingol assumed Ferguson's responsibilities of regulatory and legislative affairs earlier this month, with the new title VP of global communications and public policy. He continues to report directly to GM CEO Dan Akerson.
“It makes a lot of sense to have the two functions housed under one roof,” Bingol said. “So much of what each organization does affects the other's work. Public policymakers need a clear understanding of GM, our reputation should be strong with them, and that's really the function of corporate communications.
"Then a lot of what we do and say as corporate communications can subsequently have an impact on public policy. We need to be very closely aligned, and we can achieve additional synergies.”
Immediate public policy concerns for GM include the fiscal cliff negotiations in Congress, he added.
Bingol joined GM in 2010 as VP of communications. He was previously SVP of corporate communications at AT&T.
Last month, GM reported a 13% drop in profit year on year in the third-quarter of 2012 due to losses in Europe and weaker earnings in North America.