For the third year in a row, Ogilvy Washington's “Generation Ogilvy” kicked off a holiday food and goods drive to benefit the Capital Area Food Bank (CAFB). CAFB is the DC area's largest, public non-profit food and nutrition resource.
The annual drive fuels not only our altruistic spirit, but our competitive spirit as well. Ogilvy Washington competes with other local PR firms to donate the most goods. The competition is fierce but all for a good cause. Typically lasting 3 weeks, the food and goods drive culminates in the CAFB's “Stuff the Truck” event. Even CEO Chris Graves and his family participate, helping to deliver the donations and unload a packed U-Haul at CAFB's warehouse facility, and celebrating the combined efforts of Washington's premier PR agencies. Last year, Ogilvy helped CAFB collect a record high of $127,800 in monetary donations and 62,900 pounds of food. The PR firms alone helped to raise almost $11,000 and over 24,000 pounds of food – more than a third of the total food collected.
“This is such a great way to be a part of the community in which we live and work, and a way to give to the CAFB, which is an organization that performs essential services to families in the Greater DC metro region,” said Robert Mathias, president of Ogilvy Washington. “The holiday food drive has become an important part of who we are and how we come together as an office to celebrate a season of giving."
Ogilvy Washington's involvement doesn't stop at the food drive. The staff also volunteers at CAFB each year, helping to package lunches and dinners for families in need during the winter season.