The Community FoodBank of New Jersey (CFBNJ) is the largest food bank in the state, responsible for providing food to nearly one million individuals who would otherwise go without. The organization's impact, however, is much more than a mere food distributor; rather, it is a savior that restores hope and dignity when times seem most desperate.
Coyne PR has been working with the CFBNJ since 2008 to help spread the word that there simply are too many neighbors, kids, friends, relatives, and acquaintances who are hungry and don't know from where their next meal is coming.
Following Superstorm Sandy, New Jerseyans who were already on hard times saw their situations grow even more dire. Many turned to the CFBNJ, which saw three times the need for help immediately following the storm. To ensure that no one in need was turned away, the CFBNJ sought a quick way to raise funds quickly.
First, the CFBNJ was presented with the opportunity to partner with online celebrity auction venue Charity Folks, and turned to Coyne PR for help to promote the venture. Coyne is providing all of its work pro bono.
Charity Folks auctions off celebrity experiences, with the proceeds going to select charities. The organization sought to feature the CFBNJ as its premier Sandy beneficiary, donating 100% of the proceeds to the FoodBank. Charity Folks secured tremendous experiences from A-listers looking to help out, including: dinner with Alec and Billy Baldwin, as well as three friends, at Nobu in New York City; lunch with Sarah Jessica Parker, Andy Cohen, and six friends at Blue Hill Restaurant in New York City; a private magic lesson with illusionist David Blaine; and the chance for Glenn Close to record your outgoing voice mail message.
Second, the FoodBank turned to Coyne to produce a PSA to be shown during the Food Network's “Thanksgiving Live 2012” show. Coyne's Studio C created a 30-second spot highlighting the great works of the CFBNJ and encouraging people to give to those in need.
The Charity Folks program is still in progress, and Coyne continues to garner media attention throughout the country. Best of all, bids for the celebrity experiences continue to climb – in addition to funds raised from the PSA – which means more funds for the CFBNJ and more food on the table for hungry individuals.