Max Clifford denies "damaging and untrue" allegations

LONDON: High-profile UK PR adviser Max Clifford has denied allegations of sexual offences after his arrest yesterday as part of London's Metropolitan Police's Operation Yewtree investigation.

LONDON: High-profile UK PR adviser Max Clifford has denied allegations of sexual offences after his arrest yesterday as part of London's Metropolitan Police's Operation Yewtree investigation.

Speaking as he left Belgravia police station in London last night, Clifford stated:

"These allegations are damaging and totally untrue. On a personal level they are very distressing for myself, my wife, my family, and loved ones.

"Anyone who really knew me all those years ago, and those who have known me since, will have no doubt that I would never act in the way that I have today been accused of.

"I have nothing more to add."

He did confirm to reporters that the allegations dated from 1977.

The Metropolitan Police's Operation Yewtree was launched in October to investigate historic allegations of sexual abuse after accusations that British TV presenter Jimmy Savile sexually abused numerous young people during his broadcasting career at the BBC.

Clifford's arrest fell under the strand of the investigation the Met has termed "Others" – meaning allegations that are not connected to Savile.

Earlier yesterday, Clifford's lawyer Charlotte Harris issued a statement confirming Clifford was being interviewed by police and that "Mr Clifford will assist the police as best he can with their inquiries."

Clifford is one of the UK's highest-profile PR practitioners. He established his agency Max Clifford Associates in 1970 and has represented a vast array of celebrity clients including Simon Cowell, Jade Goody, and Mohammed Fayed.

A version of this article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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