Waggener Edstrom to fold Maloney & Fox brand

NEW YORK: The Maloney & Fox brand will fold into owner Waggener Edstrom following the departures of co-founders and co-CEOs Brian Maloney and Margie Fox at the beginning of next year.

NEW YORK: The Maloney & Fox brand will fold into owner Waggener Edstrom following the departures of co-founders and co-CEOs Brian Maloney and Margie Fox at the beginning of next year.

Waggener Edstrom, which acquired Maloney & Fox in 2003, will absorb the firm's staff and clients. There are no client conflicts between the two agencies, according to a Waggener Edstrom representative.

“As part of our normal, yearly planning process we were looking at combining teams already, and the departure of Brian and Margie served as an appropriate time to effect the branding change and merge the two teams into one office,” said Jenny Moede, president of the North America region at Waggener Edstrom.

“The staff is incredibly creative and they are experts at customer activation across a number of industry sectors – they work with many of our combined teams across the agency.”

Earlier this month, Ogilvy Public Relations appointed Maloney and Fox as MDs of Ogilvy's US consumer marketing practice, effective early next year. Fox will become US creative director for Ogilvy's consumer marketing practice, and Maloney will lead the firm's New York consumer marketing practice. Both previously worked at Ogilvy.

Maloney & Fox was founded in 1997 and has worked with brands including Tupperware, Mercedes-Benz, and Microsoft.

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