NEW YORK: CA Technologies has expanded Hill+Knowlton Strategies' role with the IT management software company to include work for its Solutions Group.
Beginning November 1, H+K took on responsibility for CA Technologies' products and technology PR and messaging across North America. Since 2010, H+K has worked on corporate communications for the company, including internal communications, community affairs, and executive visibility.
“Previously we had two agencies for the solutions group and corporate. While that worked well, we felt that by bringing the two together, we'd have more sharing of best practices and have a neater way of working,” said Sarah Atkinson, VP of communications at CA Technologies. “We saw H+K's work on the corporate side and thought it would be a great benefit to the solutions business as well.”
H+K will conduct media relations with trade and technology press, reach out to Fortune 500 organizations to raise awareness of CA Technologies' products, and assist various business units within the solutions group, including customer solutions, Atkinson said.
“CA Technologies is a leader in cloud management, but not many people know that. We have a challenge on our hands in trying to get that message out and helping customers understand how we can help them as they move to the cloud,” she said.
The WPP Group firm replaced Access PR, which previously handled communications for the solutions portfolio. CA Technologies did not hold a formal review.
“We ended our relationship with CA Technologies on a high note, with full and effusive praise from EVP and CCO Bill Hughes and VP Sarah Atkinson, reaffirming the caliber of work that we delivered and stressing this was purely driven by a need to cut costs and consolidate resources,” said Brian Regan, SVP and GM of New York at Access. The firm worked with CA Technologies from April 2010 until October 31, 2012.
CA Technologies also named H+K AOR in Germany following a competitive review. H+K beat out incumbent Storymaker, Maisberger, and Fleishman-Hillard in the pitch.
H+K also works with the company in Italy and parts of Asia.
CA Technologies employs about 13,600 people across 45 countries.
This story was updated on December 12 with comment from Access PR.