MEXICO CITY: Burson-Marseteller has appointed Adriana Valladares CEO and market leader of its Mexico operation, which was established in 1991.
Valladares will lead the office with Guido Gaona, who was promoted from technology practice chair for Latin America to COO of Burson Mexico. Gaona, who has worked at Burson for more than 12 years, also served as Colombia market leader at the agency.
Prior to Burson, Valladares spent 10 years at Coca-Cola in various communications roles, including five years as director of communications for Mexico.
She has also worked at Reuters, serving as the editor for Mexico coverage.