Special

PRWeek Awards Finalists 2013

PRWeek has revealed the finalists for the PRWeek Awards 2013, which will take place March 7 in New York City at the Grand Hyatt.

/ December 11, 2012

PRWeek has revealed the finalists for the PRWeek Awards 2013, which will take place March 7 in New York City at the Grand Hyatt.

A group of more than 75 esteemed judges from across the industry narrowed 800-plus entries to finalists in 35 categories on Monday at the Sentry Centers in New York City. Christine Cea, Unilever's marketing communications director, is serving as chair of judges for the awards program.

This year, PRWeek has added the “Communicator of the Year” award, which will be given to an individual deemed to be the most outstanding communicator in the period covered by the awards, October 8, 2011, to October 5, 2012. That individual could come from within or outside the PR industry.

More than 1,000 attendees celebrate the industry's biggest night every year, where awards are selected by a group of the most esteemed judges from across the PR world.

To book your ticket to the 2013 PRWeek Awards dinner, click here. Availability is limited.

Arts, Entertainment & Media Campaign of the Year

Coyne Public Relations and Meow Mix Cat Food: A Purrfect Fit: CeeLo Green and Purrfect Remix the Meow Mix Cat Food Jingle
Fleishman-Hillard, EA Sports, and ESPN: Madden NFL 13 Cover Vote Campaign
French/West/Vaughan and Michael Vick: Michael Vick, the Power of a Second Chance
Sundance Channel: Push Girls PR Campaign
Text 100 and Viacom: Viacom Music Group's Third O Music Awards Breaks Guinness, Digital and Social Records

Product Brand Development Campaign of the Year

Allison+Partners and Best Western International: Hotel Housekeepers Take Up UV Wands and BlackLight Technology to Launch Best Western's "I Care Clean Program" and Successful PR Campaign
Edelman and Church & Dwight/Trojan Vibrations: "Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and Into the Streets of New York
Fast Horse and Marvin Windows and Doors: Warroad to the White House: Telling the Story of Marvin's Heritage of Excellence
Flashpoint Public Relations and LEGO Systems: LEGO Duplo Read! Build! Play!
Weber Shandwick and RadioShack: Saving America Money, One Mobile Makeover at a Time

Sponsor

Carmichael Lynch Spong is a full-service firm that ignites and sustains momentum for a select portfolio of blue-chip clients. As a testament to the work the agency does on behalf of its clients, Carmichael Lynch Spong is proud of its 300+ award-winning campaigns. The agency is also the industry's three-time recipient of the "Agency of the Year" award by national trade journals The Holmes Report and PRWeek.

Consumer Launch Campaign of the Year

Fleishman-Hillard and Barnes & Noble: Resolving the Bedtime Reading Debate: The #1 Problem for Couples in Bed Isn't What You Think
GolinHarris and Magnum Ice Cream (Unilever): From Freezer to Fashion Runway: alice+olivia Loves Magnum
M. Silver Associates and Greater Fort Lauderdale Convention & Visitors Bureau: Defrost Your Swimsuit
Weber Shandwick and MilkPEP: The Breakfast Project
Zeno Group and Pizza Hut: The $10,010 Proposal Box

Sponsor

Emanate is a mid-sized integrated marketing communications agency with expertise in public relations, consumer marketing, technology communications, social media marketing and reputation management. Emanate specializes in helping clients find the shortest path to success, leveraging its Relevance Marketing approach to efficiently create connection with audiences and drive them to action. www.emanatepr.com

Healthcare Campaign of the Year

Edelman and American Heart Association's Go Red For Women: Go Red For Women: How "Just a Little Heart Attack" Makes Big Impact On Women's Lives
GolinHarris, Zer0 to 5ive, Ferrara & Co., and OraSure Technologies: Bringing HIV Testing Home
Kaiser Permanente: Every Body Walk!
Ketchum and Pfizer Consumer Healthcare – Advil: Rockin' Advil Stories Campaign Drives Consumer Engagement and Sales
Marina Maher Communications and Depend from Kimberly-Clark: Depend and The Great American Try On: Repositioning incontinence from the bathroom to the forefront of pop culture

Technology Campaign of the Year

Connect Public Relations and Symantec: Symantec Mobile Honey Stick Project
Eastwick Communications and NetBase: What Women Want
Fleishman-Hillard and Pacific Gas and Electric Company: Pacific Gas and Electric Company Green Button Initiative
GolinHarris and Texas Instruments Education Technology: When Stars Align - A Celebrity Endorsement Success Story for the TI-Nspire
Lantronix: The Lantronix "I Can Print!" Campaign

Business-to-Business Campaign of the Year

Burson-Marsteller and ExOne: ExOne: Starting the Next Industrial Revolution through Additive Manufacturing
Burson-Marsteller and ICANN (Internet Corporation of Assigned Names and Numbers): Welcome to the new "Dot.Era" of the Internet: ICANN's Global Public Education Campaign for New Generic Top-Level Domains Heralds Historic Transformation of the Internet
Edelman and Adobe Systems: Adobe Launch of Creative Cloud Sparks Corporate Brand Transformation
Ketchum and Chase: Expanding Main Street: Chase's Mission: Small Business with LivingSocial
Padilla Speer Beardsley and BASF Crop Protection: The Death of a Fungus: New BASF Fungicide Launch

Employee Communications Campaign of the Year

AECOM: Our AECOM - Embracing the Best at AECOM
Fannie Mae: Fannie Mae is All In for Employee Communications
Fleishman-Hillard and Chobani: Chobani. Defining Values
Ruder Finn and Citi: 200 Years Citi: Igniting Employee Pride with a Global Celebration
Text 100 and Xerox: Communications Powers Xerox's Transformation for a Lasting Change

Sponsor

FedEx., FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit www.news.fedex.com.

Community Relations Campaign of the Year

Fleishman-Hillard and AT&T: AT&T's "It Can Wait" No Texting While Driving 2012 Movement
Hill+Knowlton Strategies and Columbus, OH: Office of Mayor Coleman, Department of Public Service: RecyColumbus: We Were Meant for Each Other
Ketchum and California Milk Advisory Board: Real Seals Mean Milk Money for Schools
M Booth and American Express OPEN: Small Business Saturday
M Booth and National Trust for Historic Preservation and American Express: Partners in Preservation

Multicultural Marketing Campaign of the Year

Burson-Marsteller, Havas PR, and Transitions Optical: Multicultural Engagement: Transitions Optical, Inc. Brings Eye Health Awareness Into Focus Among Diverse Consumer Groups
Lagrant Communications and Harley-Davidson Motor Company: Journey of the Iron Elite National Media Relations Campaign
Ogilvy PR and National Heart, Lung, and Blood Institute: The Heart Truth
Ruder Finn and Bristol-Myers Squibb: Turning the HIV Fight into a Movement
The Axis Agency and The Clorox Company: Clorox "Gracias Mama,” Recognizing Mothers and Empowering Their Children's Academic Success

Sponsor

PRWeek's 2009 and 2010 "PR Education of the Year" winner, the M.S. in Public Relations and Corporate Communication offered by the NYU School of Continuing and Professional Studies provides cutting-edge curriculum that is grounded in theory and practice, and is immediately applicable to your work environment. Its faculty of industry professionals bring unparalleled insight to the classroom.

Global Campaign of the Year

Edelman and Starbucks: Global Month of Service - Storytelling from the Bottom Up
General Electric and GE Capital: Building Better Business...while enhancing our brand and highlighting our value proposition
Ketchum and FedEx Express Latin America and Caribbean Division: Building the Future: Educating Women, Harnessing Potential
Ogilvy PR and DuPont: Welcome to the Global Collaboratory: Global Food Security
Weber Shandwick and United Nations Foundation: Sustainable Energy For All

Sponsor

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Corporate Branding Campaign of the Year

Burson-Marsteller and and ExOne: ExOne: Building a Brand, One Layer at a Time
Cisco Systems and Brunswick and Text 100: The Comeback Kid: Cisco Bounces Back from a Knock-out Punch
Edelman and Juniper Networks: From Data Center to Device: Establishing Juniper Networks as a Mobile Security Authority
Edelman and Hillshire Brands: Taking the Mystery out of "MeatCo": Sara Lee's 120-Day Transformation into The Hillshire Brands Company
GolinHarris and McDonald's US Communications: McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide

Public Affairs Campaign of the Year

Aerospace Industries Association: American Aerospace and Defense: The Strength to Lift America | Second to None Public Education Campaign
Fast Horse and Jefferson Action: Reclaim November, Ohio: Citizens United vs. citizens unite
Illinois Tollway: Move Illinois: The Illinois Tollway Driving the Future
Lane PR and Redhook Brewery: Legislative Change: A Brewer's Story
M Booth and American Express OPEN: Small Business Saturday

Sponsor

Ford Motor Company, a global automotive industry leader based in Dearborn, MI, manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.

Investor/Financial Communications Campaign of the Year

Edelman and Hillshire Brands: Taking the Mystery out of "MeatCo": Sara Lee's 120-Day Transformation into The Hillshire Brands Company
Fleishman-Hillard and Zep: A Year in Review
FTI Consulting and Hanesbrands: Bursting the Cotton Bubble: Clarifying the Investment Thesis
Methodologie and The Coca-Cola Company: 2011 Annual Review: Passionately Refreshing a Thirsty World
Methodologie and The Coca-Cola Company: 2011 Year in Review: Passionately Refreshing a Thirsty World

Sponsor

Business Wire, a Berkshire Hathaway company, provides press release and multimedia delivery into news editorial systems worldwide. Choose from hundreds of industry and geographic circuits – we'll optimize press release content for search engines, post to thousands of websites and add social media sharing functionality. And, our innovative online newsroom hosting services and measurement reports provide additional communications tools. Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

Crisis or Issues Management Campaign of the Year

Camino Public Relations and Planned Parenthood Federation of America: Planned Parenthood, Komen Funding Story: Turning Crisis into Breast Health Promotion
Conover Tuttle Pace and Pop Warner Little Scholars: Tackling Injury and Image: Pop Warner Takes Lead on Concussion Prevention in Youth Football
Fleishman-Hillard and Energizer: The Battery Controlled: Protecting Kids from a Hidden Danger
General Motors and Chevrolet: Reassuring Safety in the Midst of Concern
Weber Shandwick and UTC: Restoring the UTC's Reputation by Going Back to Basics

Sponsor

Ogilvy Public Relations is a global, multi-disciplinary communications leader operating in more than 70 markets around the globe. We blend proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results for corporations, government agencies, trade associations and not-for profit-organizations. The firms' seven specialized practice areas are healthcare, consumer marketing, public affairs, corporate, technology, social marketing and 360 degree digital influence.

Public Sector Campaign of the Year

Fleishman-Hillard and Iowa Department of Human Services and Eyes Open Iowa: Talking Sex Together (TxT): Going Mobile with Sex Ed and Teen Pregnancy Prevention Awareness
GolinHarris and US Centers for Disease Control & Prevention, Office on Smoking & Health: Tips From Former Smokers Campaign
Ketchum and Office of the National Coordinator for Health Information Technology: Putting the I in Health IT
Saeshe and California Department of Resources Recycling & Recovery (CalRecycle): CalRecycle's "Check Your Number" Oil Change Public Education Campaign
Weber Shandwick and Bureau of the Public Debt, US Department of the Treasury: Ready.Save.Grow. — Introducing US Savings Bonds to a New Generation of Savers

Nonprofit Campaign of the Year

Burson-Marsteller and The United States Holocaust Memorial Museum: Imagine The Unimaginable, Ending Genocide In The 21st Century
Burson-Marsteller and ICANN (Internet Corporation of Assigned Names and Numbers): Welcome to the new "Dot.Era" of the Internet: ICANN's Global Public Education Campaign for New Generic Top-Level Domains Heralds Historic Transformation of the Internet
Camino Public Relations and Planned Parenthood Federation of America: Planned Parenthood, Komen Funding Story: Turning Crisis into Breast Health Promotion
Gregg Rosenberg and Robert M. Beren Academy: Let My People Play: Faith and Basketball in Houston, TX
Screen Actors Guild and American Federation of Television and Radio Artists: Merger Campaign

Sponsor

Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns, and it has deep expertise in social media and digital marketing. Visit us at www.webershandwick.com.

Cause-Related Campaign of the Year

Burson-Marsteller and Discover Financial Services: Pathway to Financial Success: Bringing Financial Education to the Classroom
Edelman and PwC: Introducing PwC's Earn Your Future
M Booth and American Express OPEN: Small Business Saturday
Matter and Citi: Citi Every Step of the Way
WPP Team Dell and Dell: Dell Advances Women Entrepreneurs

Sponsor

Established in 1956, GolinHarris is a holistic communications firm designed and built to help clients win in a complex digital world. We have 39 wholly owned offices located in the Americas, Asia Pacific, Europe and the Middle East. Our core practices include consumer marketing, corporate communications, digital and social media, corporate social responsibility, healthcare, internal communications, multicultural marketing, technology and public affairs.

Best Use of Social Media/Digital

360 Public Relations and High Ridge Brands: Launching Alberto VO5 on Facebook
Cohn & Wolfe and Panasonic: We're Doin' It Live! Panasonic Breaks Down the Walls of CES and Brings the Excitement to Viewers Across the Globe with a Live Interactive Broadcast
Ketchum and Mattel: Monster High Celebrate Your Imperflections
M Booth and American Express: American Express Launches Twitter Sync at South by Southwest with Jay-Z
Marina Maher Communications and Head & Shoulders, a Procter & Gamble brand: Head & Shoulders' Mane Man Delivers Legendary Results by Scaring "Guy's Guys" All Over the World

Sponsor

Kwittken+Company is an elite communications agency that provides its clients with results that extend far beyond traditional PR. We work with brands in the media/publishing, travel, luxury, fashion/retail, design, healthcare, financial services, technology and b-to-b sectors to help them realize their business goals through intelligently designed, results-oriented campaigns.

Best Use of Digital/Broadcast Content

360 Public Relations and Jarden Home Brands: Live From Muncie, Indiana, It's National Can-It-Forward Day! Ball Brand Webcast Reaches and Teaches New Generation of Canners
Edelman and American Heart Association's Go Red For Women: Go Red For Women: How "Just a Little Heart Attack" Makes Big Impact On Women's Lives
Exponent PR/Colle+McVoy with Medtronic Foundation: Online Experience Imitates Life to Save Lives
Marina Maher Communications and Proctor & Gamble: P&G Builds Consumer Loyalty During the London 2012 Olympics by Thanking Moms Everywhere for Doing the Hardest and Best Job in the World
Ogilvy PR and US Department of Veterans Affairs: From Surviving to Thriving

Best Use of Analytics

Coyne Public Relations and Banfield Pet Hospital: Banfield Pet Hospital State of Pet Health/Name Trends
Edelman and American Egg Board: America's Egg Farmers: Good Egg Project 2.0
GolinHarris and GlaxoSmithKline Consumer Healthcare: Is Your City Preventing a Good Night's Sleep? Breathe Right's Breathe Better. Sleep Better. Challenge
M Booth and American Express OPEN: State of Women-Owned Businesses Report, commissioned by American Express OPEN
Zeno Group and Seattle's Best Coffee: Seattle's Best Coffee Brews Up a Black Friday Deal with a Twist

Sponsor

MSLGROUP is Publicis Groupe's flagship strategic communications and engagement network. We are a next-generation agency network that creates and celebrates data-driven big ideas and communications solutions in the digital age. We aim to be our clients' most trusted advisor, source of unbound creativity, engagement and value in the "always-on conversation." As creative storytellers for this conversation age, we offer a truly holistic approach to communications that is story-based, multi-specialized and channel neutral.

PR Product/Service of the Year

Carmichael Lynch Spong: Measuring Social Media Marketing ROI with CLS Social Tracker
GolinHarris: The Bright Collective
GroundFloor Media: Online War Room: Securely Simulating Online Conversations and Crises
Ogilvy PR: OgilvyConnect: Connecting the Dots for DC-Area Nonprofits
Weber Shandwick: Social on the Inside: Launch of MyWeberShandwick

Promotional Event of the Year

Coyne Public Relations and Burger King: Imagination is King with the BK CROWN/MC Program
Edelman and Church & Dwight/Trojan Vibrations: "Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and Into the Streets of New York
Edelman and Schick Hydro (Energizer Personal Care): Schick Hydro Wakes Up 'Shave Zombies' and Boosts Brand Sales
Ketchum and Mattel, Hot Wheels brand: Hot Wheels "Double Loop Dare" Stunt Driver Showdown
M. Silver Associates and Greater Fort Lauderdale Convention & Visitors Bureau: Defrost Your Swimsuit

PR Student of the Year

The shortlisted students for this award will be selected by a separate judging panel in late January.

Sponsor

Hill+Knowlton Strategies is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 86 offices in 46 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.

Young PR Professional of the Year

Shane Arman, Burson-Marsteller
Cynthia Cruz, iolo technologies
Christy McCuaig, Redken
Rod McLeod, The Bateman Group
Heather Ribeiro, Zeno Group

Sponsor

Edelman is the leading independent global PR firm. This is what sets Edelman apart. For more than half a century they have been a creative and thought leader. They were the first firm to apply public relations to building consumer brands. We invented the media tour; created litigation and environmental PR; were the first to use a toll-free consumer hotline, and the first to employ the Web in crisis management. That's just the beginning. Today they're on a mission: to make public relations the lead discipline in the communications mix, because only public relations has the immediacy and transparency to build credibility and trust. www.edelman.com

PR Professional of the Year - In-house

John Forrest Ales, Hilton Hotels & Resorts
Ray Day, Ford Motor Company
Paul Gennaro, AECOM
Karen Tillman, Cisco Systems
Julia Zamorska, iolo technologies

Sponsor

Zeno Group is the marketing communications agency committed to helping clients make the most of the new realities of audience engagement and the evolving role of PR. Zeno employs more than 90 professionals in offices based in New York, Chicago, Los Angeles, Dallas, Toronto and Silicon Valley. The firm specializes in marketing consumer, health and technology brands.

PR Professional of the Year – Agency

Kim Hunter, Lagrant Communications
Aaron Kwittken, Kwittken + Company
Elise Mitchell, Mitchell Communications Group
Neil Mortine, Fahlgren Mortine
Tony Signore, Taylor

Communicator of the Year

In a category being introduced this year by PRWeek, the Judges Chair and PRWeek editor-in-chief will select the outstanding communicator in the period covered by this year's Awards. The individual could come from within or outside the PR industry.

Sponsor

Allison+Partners is an international communications firm driven by a collaborative approach to innovation and creativity. The result is freshly imagined, customized approaches that provide concrete, measurable strategies to drive market and executive leadership. Expertise includes consumer PR and marketing, corporate communications, technology and digital media, brand innovation, social impact, public affairs and healthcare.

PR Education Program of the Year

American University School Of Communication
Georgetown University, School of Continuing Studies
New York University
Syracuse University
University of Alabama

Sponsor

Padilla is an integrated communications firm that has helped organizations build and protect their brands and reputations for more than 50 years. We're grounded in the art and science of corporate communications, investor relations and marketing communications, and we've expanded and innovated to provide social media and creative services. Visit us at www.padillaspeer.com.

In-house PR Team of the Year

Aflac
Big Machine Label Group
Cisco Systems
Clorox Company, The
Procter & Gamble

Sponsor

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Ketchum has won more awards on behalf of its clients than any other firm including an unprecedented three consecutive PRWeek Campaign of the Year Awards. It also was named Large PR Firm of the Year by both the Holmes Report and PR News earlier this year. With five global practices - Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology - as well as more than 20 specialty areas, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. Ketchum's brand promise is captured in two words: break through. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), and how we can deliver break through solutions for your business, visit www.ketchum.com.

Boutique PR Agency of the Year

Adfero Group
GreenTarget Global Group
Linhart Public Relations
Revive Public Relations
Singer Associates

Small PR Agency of the Year

Catalyst Public Relations
Jones Public Affairs
Kwittken + Company
Rasky Baerlein Strategic Communications
Vanguard Communications

Sponsor

Fleishman-Hillard Inc., one of the world's leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm operates worldwide through its 80 owned offices. For more information, visit www.fleishman.com

Midsize PR Agency of the Year

Allison+Partners
Citizen Relations
Coyne Public Relations
RF | Binder
Zeno Group

Sponsor

Synaptic Digital, a Definition 6 company (www.synapticdigital.com), is the premier content creation and multichannel distribution company for brands, organizations, and their agencies globally. Clients like General Motors, Siemens, Honda, Procter & Gamble, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson, and others rely on our news expertise, production and distribution services, satellite and radio media tours, interactive news releases, digital media centers, and thenewsmarket.com, a global community of journalists and influencers, to manage their messages across on-air, online, social media, and syndication networks.

Large PR Agency of the Year

APCO Worldwide
Cohn & Wolfe
Fleishman-Hillard
Ketchum
Weber Shandwick

Sponsor

GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.

PR Agency of the Year

Candidates are the respective winners of the Boutique, Small, Midsize, and Large PR Agency of the Year awards, to be announced at the ceremony on March 7.

Sponsor

TV Access specializes in messaging for nonprofit organizations. Our experience and results in PSA distribution is unparalleled in the industry. TV Access is uniquely qualified to provide distribution for any PSA campaign. We have been providing PSA services for over 40 years. We have always recognized that we are in a service business and go out of our way to provide exceptional service. In 2011, we distributed over 300 Television, Radio, Out-of-Home, Transit, or Alternative media campaigns for nonprofits and government agencies.

PRWeek Campaign of the Year

Candidates are the winners of the campaign awards, to be announced at the ceremony on March 7.

After each of the campaign awards has been determined, the Judges Chair and PRWeek's editor-in-chief convene to discuss those entries in depth. The group in narrowed down to a final five, and from those, the PR Campaign of the Year is selected.