PRWeek has revealed the finalists for the PRWeek Awards 2013, which will take place March 7 in New York City at the Grand Hyatt.
A group of more than 75 esteemed judges from across the industry narrowed 800-plus entries to finalists in 35 categories on Monday at the Sentry Centers in New York City. Christine Cea, Unilever's marketing communications director, is serving as chair of judges for the awards program.
This year, PRWeek has added the “Communicator of the Year” award, which will be given to an individual deemed to be the most outstanding communicator in the period covered by the awards, October 8, 2011, to October 5, 2012. That individual could come from within or outside the PR industry.
More than 1,000 attendees celebrate the industry's biggest night every year, where awards are selected by a group of the most esteemed judges from across the PR world.
To book your ticket to the 2013 PRWeek Awards dinner, click here. Availability is limited.
Arts, Entertainment & Media Campaign of the Year- Coyne Public Relations and Meow Mix Cat Food: A Purrfect Fit: CeeLo Green and Purrfect Remix the Meow Mix Cat Food Jingle
- Fleishman-Hillard, EA Sports, and ESPN: Madden NFL 13 Cover Vote Campaign
- French/West/Vaughan and Michael Vick: Michael Vick, the Power of a Second Chance
- Sundance Channel: Push Girls PR Campaign
- Text 100 and Viacom: Viacom Music Group's Third O Music Awards Breaks Guinness, Digital and Social Records
Product Brand Development Campaign of the Year
- Allison+Partners and Best Western International: Hotel Housekeepers Take Up UV Wands and BlackLight Technology to Launch Best Western's "I Care Clean Program" and Successful PR Campaign
- Edelman and Church & Dwight/Trojan Vibrations: "Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and Into the Streets of New York
- Fast Horse and Marvin Windows and Doors: Warroad to the White House: Telling the Story of Marvin's Heritage of Excellence
- Flashpoint Public Relations and LEGO Systems: LEGO Duplo Read! Build! Play!
- Weber Shandwick and RadioShack: Saving America Money, One Mobile Makeover at a Time
Sponsor

Consumer Launch Campaign of the Year
- Fleishman-Hillard and Barnes & Noble: Resolving the Bedtime Reading Debate: The #1 Problem for Couples in Bed Isn't What You Think
- GolinHarris and Magnum Ice Cream (Unilever): From Freezer to Fashion Runway: alice+olivia Loves Magnum
- M. Silver Associates and Greater Fort Lauderdale Convention & Visitors Bureau: Defrost Your Swimsuit
- Weber Shandwick and MilkPEP: The Breakfast Project
- Zeno Group and Pizza Hut: The $10,010 Proposal Box
Sponsor

Healthcare Campaign of the Year
- Edelman and American Heart Association's Go Red For Women: Go Red For Women: How "Just a Little Heart Attack" Makes Big Impact On Women's Lives
- GolinHarris, Zer0 to 5ive, Ferrara & Co., and OraSure Technologies: Bringing HIV Testing Home
- Kaiser Permanente: Every Body Walk!
- Ketchum and Pfizer Consumer Healthcare – Advil: Rockin' Advil Stories Campaign Drives Consumer Engagement and Sales
- Marina Maher Communications and Depend from Kimberly-Clark: Depend and The Great American Try On: Repositioning incontinence from the bathroom to the forefront of pop culture
Technology Campaign of the Year
- Connect Public Relations and Symantec: Symantec Mobile Honey Stick Project
- Eastwick Communications and NetBase: What Women Want
- Fleishman-Hillard and Pacific Gas and Electric Company: Pacific Gas and Electric Company Green Button Initiative
- GolinHarris and Texas Instruments Education Technology: When Stars Align - A Celebrity Endorsement Success Story for the TI-Nspire
- Lantronix: The Lantronix "I Can Print!" Campaign
Business-to-Business Campaign of the Year
- Burson-Marsteller and ExOne: ExOne: Starting the Next Industrial Revolution through Additive Manufacturing
- Burson-Marsteller and ICANN (Internet Corporation of Assigned Names and Numbers): Welcome to the new "Dot.Era" of the Internet: ICANN's Global Public Education Campaign for New Generic Top-Level Domains Heralds Historic Transformation of the Internet
- Edelman and Adobe Systems: Adobe Launch of Creative Cloud Sparks Corporate Brand Transformation
- Ketchum and Chase: Expanding Main Street: Chase's Mission: Small Business with LivingSocial
- Padilla Speer Beardsley and BASF Crop Protection: The Death of a Fungus: New BASF Fungicide Launch
Employee Communications Campaign of the Year
- AECOM: Our AECOM - Embracing the Best at AECOM
- Fannie Mae: Fannie Mae is All In for Employee Communications
- Fleishman-Hillard and Chobani: Chobani. Defining Values
- Ruder Finn and Citi: 200 Years Citi: Igniting Employee Pride with a Global Celebration
- Text 100 and Xerox: Communications Powers Xerox's Transformation for a Lasting Change
Sponsor

Community Relations Campaign of the Year
- Fleishman-Hillard and AT&T: AT&T's "It Can Wait" No Texting While Driving 2012 Movement
- Hill+Knowlton Strategies and Columbus, OH: Office of Mayor Coleman, Department of Public Service: RecyColumbus: We Were Meant for Each Other
- Ketchum and California Milk Advisory Board: Real Seals Mean Milk Money for Schools
- M Booth and American Express OPEN: Small Business Saturday
- M Booth and National Trust for Historic Preservation and American Express: Partners in Preservation
Multicultural Marketing Campaign of the Year
Burson-Marsteller, Havas PR, and Transitions Optical: Multicultural Engagement: Transitions Optical, Inc. Brings Eye Health Awareness Into Focus Among Diverse Consumer Groups
Lagrant Communications and Harley-Davidson Motor Company: Journey of the Iron Elite National Media Relations Campaign
Ogilvy PR and National Heart, Lung, and Blood Institute: The Heart Truth
Ruder Finn and Bristol-Myers Squibb: Turning the HIV Fight into a Movement
The Axis Agency and The Clorox Company: Clorox "Gracias Mama,” Recognizing Mothers and Empowering Their Children's Academic Success

Global Campaign of the Year
- Edelman and Starbucks: Global Month of Service - Storytelling from the Bottom Up
- General Electric and GE Capital: Building Better Business...while enhancing our brand and highlighting our value proposition
- Ketchum and FedEx Express Latin America and Caribbean Division: Building the Future: Educating Women, Harnessing Potential
- Ogilvy PR and DuPont: Welcome to the Global Collaboratory: Global Food Security
- Weber Shandwick and United Nations Foundation: Sustainable Energy For All
Sponsor

Corporate Branding Campaign of the Year
- Burson-Marsteller and and ExOne: ExOne: Building a Brand, One Layer at a Time
- Cisco Systems and Brunswick and Text 100: The Comeback Kid: Cisco Bounces Back from a Knock-out Punch
- Edelman and Juniper Networks: From Data Center to Device: Establishing Juniper Networks as a Mobile Security Authority
- Edelman and Hillshire Brands: Taking the Mystery out of "MeatCo": Sara Lee's 120-Day Transformation into The Hillshire Brands Company
- GolinHarris and McDonald's US Communications: McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
Public Affairs Campaign of the Year
- Aerospace Industries Association: American Aerospace and Defense: The Strength to Lift America | Second to None Public Education Campaign
- Fast Horse and Jefferson Action: Reclaim November, Ohio: Citizens United vs. citizens unite
- Illinois Tollway: Move Illinois: The Illinois Tollway Driving the Future
- Lane PR and Redhook Brewery: Legislative Change: A Brewer's Story
- M Booth and American Express OPEN: Small Business Saturday
Sponsor

Investor/Financial Communications Campaign of the Year
- Edelman and Hillshire Brands: Taking the Mystery out of "MeatCo": Sara Lee's 120-Day Transformation into The Hillshire Brands Company
- Fleishman-Hillard and Zep: A Year in Review
- FTI Consulting and Hanesbrands: Bursting the Cotton Bubble: Clarifying the Investment Thesis
- Methodologie and The Coca-Cola Company: 2011 Annual Review: Passionately Refreshing a Thirsty World
- Methodologie and The Coca-Cola Company: 2011 Year in Review: Passionately Refreshing a Thirsty World
Sponsor

Crisis or Issues Management Campaign of the Year
- Camino Public Relations and Planned Parenthood Federation of America: Planned Parenthood, Komen Funding Story: Turning Crisis into Breast Health Promotion
- Conover Tuttle Pace and Pop Warner Little Scholars: Tackling Injury and Image: Pop Warner Takes Lead on Concussion Prevention in Youth Football
- Fleishman-Hillard and Energizer: The Battery Controlled: Protecting Kids from a Hidden Danger
- General Motors and Chevrolet: Reassuring Safety in the Midst of Concern
- Weber Shandwick and UTC: Restoring the UTC's Reputation by Going Back to Basics
Sponsor

Public Sector Campaign of the Year
- Fleishman-Hillard and Iowa Department of Human Services and Eyes Open Iowa: Talking Sex Together (TxT): Going Mobile with Sex Ed and Teen Pregnancy Prevention Awareness
- GolinHarris and US Centers for Disease Control & Prevention, Office on Smoking & Health: Tips From Former Smokers Campaign
- Ketchum and Office of the National Coordinator for Health Information Technology: Putting the I in Health IT
- Saeshe and California Department of Resources Recycling & Recovery (CalRecycle): CalRecycle's "Check Your Number" Oil Change Public Education Campaign
- Weber Shandwick and Bureau of the Public Debt, US Department of the Treasury: Ready.Save.Grow. — Introducing US Savings Bonds to a New Generation of Savers
Nonprofit Campaign of the Year
- Burson-Marsteller and The United States Holocaust Memorial Museum: Imagine The Unimaginable, Ending Genocide In The 21st Century
- Burson-Marsteller and ICANN (Internet Corporation of Assigned Names and Numbers): Welcome to the new "Dot.Era" of the Internet: ICANN's Global Public Education Campaign for New Generic Top-Level Domains Heralds Historic Transformation of the Internet
- Camino Public Relations and Planned Parenthood Federation of America: Planned Parenthood, Komen Funding Story: Turning Crisis into Breast Health Promotion
- Gregg Rosenberg and Robert M. Beren Academy: Let My People Play: Faith and Basketball in Houston, TX
- Screen Actors Guild and American Federation of Television and Radio Artists: Merger Campaign
Sponsor

Cause-Related Campaign of the Year
- Burson-Marsteller and Discover Financial Services: Pathway to Financial Success: Bringing Financial Education to the Classroom
- Edelman and PwC: Introducing PwC's Earn Your Future
- M Booth and American Express OPEN: Small Business Saturday
- Matter and Citi: Citi Every Step of the Way
- WPP Team Dell and Dell: Dell Advances Women Entrepreneurs
Sponsor

Best Use of Social Media/Digital
- 360 Public Relations and High Ridge Brands: Launching Alberto VO5 on Facebook
- Cohn & Wolfe and Panasonic: We're Doin' It Live! Panasonic Breaks Down the Walls of CES and Brings the Excitement to Viewers Across the Globe with a Live Interactive Broadcast
- Ketchum and Mattel: Monster High Celebrate Your Imperflections
- M Booth and American Express: American Express Launches Twitter Sync at South by Southwest with Jay-Z
- Marina Maher Communications and Head & Shoulders, a Procter & Gamble brand: Head & Shoulders' Mane Man Delivers Legendary Results by Scaring "Guy's Guys" All Over the World
Sponsor

Best Use of Digital/Broadcast Content
- 360 Public Relations and Jarden Home Brands: Live From Muncie, Indiana, It's National Can-It-Forward Day! Ball Brand Webcast Reaches and Teaches New Generation of Canners
- Edelman and American Heart Association's Go Red For Women: Go Red For Women: How "Just a Little Heart Attack" Makes Big Impact On Women's Lives
- Exponent PR/Colle+McVoy with Medtronic Foundation: Online Experience Imitates Life to Save Lives
- Marina Maher Communications and Proctor & Gamble: P&G Builds Consumer Loyalty During the London 2012 Olympics by Thanking Moms Everywhere for Doing the Hardest and Best Job in the World
- Ogilvy PR and US Department of Veterans Affairs: From Surviving to Thriving
Best Use of Analytics
- Coyne Public Relations and Banfield Pet Hospital: Banfield Pet Hospital State of Pet Health/Name Trends
- Edelman and American Egg Board: America's Egg Farmers: Good Egg Project 2.0
- GolinHarris and GlaxoSmithKline Consumer Healthcare: Is Your City Preventing a Good Night's Sleep? Breathe Right's Breathe Better. Sleep Better. Challenge
- M Booth and American Express OPEN: State of Women-Owned Businesses Report, commissioned by American Express OPEN
- Zeno Group and Seattle's Best Coffee: Seattle's Best Coffee Brews Up a Black Friday Deal with a Twist
Sponsor

PR Product/Service of the Year
- Carmichael Lynch Spong: Measuring Social Media Marketing ROI with CLS Social Tracker
- GolinHarris: The Bright Collective
- GroundFloor Media: Online War Room: Securely Simulating Online Conversations and Crises
- Ogilvy PR: OgilvyConnect: Connecting the Dots for DC-Area Nonprofits
- Weber Shandwick: Social on the Inside: Launch of MyWeberShandwick
Promotional Event of the Year
- Coyne Public Relations and Burger King: Imagination is King with the BK CROWN/MC Program
- Edelman and Church & Dwight/Trojan Vibrations: "Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and Into the Streets of New York
- Edelman and Schick Hydro (Energizer Personal Care): Schick Hydro Wakes Up 'Shave Zombies' and Boosts Brand Sales
- Ketchum and Mattel, Hot Wheels brand: Hot Wheels "Double Loop Dare" Stunt Driver Showdown
- M. Silver Associates and Greater Fort Lauderdale Convention & Visitors Bureau: Defrost Your Swimsuit
PR Student of the Year
The shortlisted students for this award will be selected by a separate judging panel in late January.
Sponsor

Young PR Professional of the Year
- Shane Arman, Burson-Marsteller
- Cynthia Cruz, iolo technologies
- Christy McCuaig, Redken
- Rod McLeod, The Bateman Group
- Heather Ribeiro, Zeno Group
Sponsor

PR Professional of the Year - In-house
- John Forrest Ales, Hilton Hotels & Resorts
- Ray Day, Ford Motor Company
- Paul Gennaro, AECOM
- Karen Tillman, Cisco Systems
- Julia Zamorska, iolo technologies
Sponsor

PR Professional of the Year – Agency
- Kim Hunter, Lagrant Communications
- Aaron Kwittken, Kwittken + Company
- Elise Mitchell, Mitchell Communications Group
- Neil Mortine, Fahlgren Mortine
- Tony Signore, Taylor
Communicator of the Year
In a category being introduced this year by PRWeek, the Judges Chair and PRWeek editor-in-chief will select the outstanding communicator in the period covered by this year's Awards. The individual could come from within or outside the PR industry.
Sponsor

PR Education Program of the Year
- American University School Of Communication
- Georgetown University, School of Continuing Studies
- New York University
- Syracuse University
- University of Alabama
Sponsor

In-house PR Team of the Year
- Aflac
- Big Machine Label Group
- Cisco Systems
- Clorox Company, The
- Procter & Gamble
Sponsor

Boutique PR Agency of the Year
- Adfero Group
- GreenTarget Global Group
- Linhart Public Relations
- Revive Public Relations
- Singer Associates
Small PR Agency of the Year
- Catalyst Public Relations
- Jones Public Affairs
- Kwittken + Company
- Rasky Baerlein Strategic Communications
- Vanguard Communications
Sponsor

Midsize PR Agency of the Year
- Allison+Partners
- Citizen Relations
- Coyne Public Relations
- RF | Binder
- Zeno Group
Sponsor

Large PR Agency of the Year
- APCO Worldwide
- Cohn & Wolfe
- Fleishman-Hillard
- Ketchum
- Weber Shandwick
Sponsor

PR Agency of the Year
Candidates are the respective winners of the Boutique, Small, Midsize, and Large PR Agency of the Year awards, to be announced at the ceremony on March 7.
Sponsor

PRWeek Campaign of the Year
Candidates are the winners of the campaign awards, to be announced at the ceremony on March 7.
After each of the campaign awards has been determined, the Judges Chair and PRWeek's editor-in-chief convene to discuss those entries in depth. The group in narrowed down to a final five, and from those, the PR Campaign of the Year is selected.