LOS ANGELES: Freshwire, a joint content strategy and creation service by Fleishman-Hillard and GMR Marketing, has hired ABC News producer Sarah Amos as chief creative officer.
In the newly created role, Amos will provide creative direction for Freshwire's team of editors, writers, researchers, videographers, photographers, and social media specialists.
Amos was previously a senior producer for World News with Diane Sawyer at ABC News, where she oversaw the program's digital content, integration and social media, and some day-to-day broadcasting. Prior to that, she worked for Good Morning America and ABC News' national desk.
Fleishman and GMR Marketing launched Freshwire in July after acquiring Amos Content Group. The venture focuses on creating content for brands, such as videos, blogs, infographics, and slideshows.