International law firm Reed Smith has handed a multinational corporate brief to Ogilvy Public Relations.
Ogilvy will handle PR across Europe, the Middle East, and Asia following a 19-agency competitive pitch process revealed in PRWeek UK in August.
Reed Smith, which is headquartered in the US, sits just outside the top 20 largest global law firms by fee income according to The American Lawyer and is looking to continue its growth outside of the US.
“Reed Smith's geographic expansion over recent years has made it increasingly important for us to have a PR agency that's able to reflect our global footprint, ensuring on-the-ground support for our teams locally and providing an integrated service across the firm's international platform,” said Jeyda Star, PR manager for Europe and the Middle East at Reed Smith.
Ogilvy will lead press office and influencer relations on behalf of the law firm from its London office, with initial regional activation in Germany, China, Greece, Singapore, and the United Arab Emirates.
The agency is charged with developing a thought leadership position for the firm and implementing it on a global basis and in key individual markets.
“Working with a leading law firm across its diverse practice areas will allow us to showcase our strong heritage in business-to-business communications, delivering measurable impact through effective campaigns,” said Michael Frohlich, UK MD at Ogilvy.
Reed Smith has 1,600 lawyers in 23 offices across the world. Last year it opened an office in Shanghai.
This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek under Haymarket Media.