NEW YORK: Hill+Knowlton Strategies has appointed Antonio Tamayo president and CEO for the Latin America region.
Tamayo has assumed leadership of the firm's operations in Latin America after serving as president of H+K Mexico for 17 years. He has replaced Luis de la Calle, who joined H+K as president of the region last year. De La Calle will stay on at the agency as a senior adviser.
Tamayo is reporting to H+K global chairman and CEO Jack Martin. He is also client lead for Procter & Gamble in Latin America. In his former role, Tamayo worked with clients including Pfizer, Nestle, and the International Diabetes Federation.
Prior to his tenure at H+K, Tamayo was VP of Sidektur, a subsidiary of Mexican tourism and hotel company Situr, with responsibility for four hotel chains. He also served as VP of sales and marketing at Camino Real/Westin Hotels and as a VP at Bermudez & Associates, a California-based PR, advertising, and marketing firm.
H+K has made several global leadership appointments in recent months. Earlier in December, the agency named John Morgan president and CEO of its Asia region, replacing James Heimowitz. H+K promoted Sconaid McGeachin to regional president and CEO of India, the Middle East, Africa, and Turkey, replacing Dave Robinson, who passed away in September.
Thomas Tindemans, CEO of its Brussels office, became co-lead of the global public affairs practice in November.
In July, H+K named Mark Thorne global COO, succeeded Ken Luce, who took on a senior adviser position. Martin said at the time that he plans on reviewing senior leadership and “shuffling the deck” every year to improve the agency.