Audi UK marketing boss departs

Audi UK head of marketing Dominic Chambers has left the Volkswagen-owned car brand.

Audi UK head of marketing Dominic Chambers has left the Volkswagen-owned car brand.

The former LG Electronics and Vodafone marketer is understood to have departed the manufacturer last month without a new job. An Audi spokeswoman refused to confirm whether the brand would hire a replacement.

In the interim, Audi's UK director Martin Sander, himself a former marketer for Audi North America, will oversee marketing with support from national CRM and center marketing manager Sarah Cox.

Chambers joined Audi in July 2011 as the replacement for Peter Duffy, who had left the previous year to join easyJet. He had previously held senior marketing roles at Seagram, Warner Home Video, and Uniqlo.

While in the role, Chambers had expressed a desire to bring Audi's "Vorsprung Durch Technik" tagline, telling Marketing he would "ensure it features more heavily and is a core part of the creative brief.”

He also oversaw campaigns for Audi's A6 Avant and A3 sedan. The latter, by Bartle Bogle Hegarty, emphasized that the A3 is "uncluttered" when compared with rival cars.

Audi is holding a review of its UK digital agency arrangements. The pitch is being handled by Agency Insight and Hugh Fletcher, the national digital manager for Audi UK.

This article originally appeared on the website of Marketing, PRWeek's sister publication at Haymarket Media.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in