JAKARTA, INDONESIA: Edelman will rebrand its branch in Indonesia, IndoPacific Edelman, as Edelman Indonesia in February.
The rebranding initiative comes after IndoPacific Edelman spun off its subsidiary Stratcom as Zeno Stratcom earlier this year as a separate agency that will exist under Edelman's sister Zeno brand.
2013 will mark the 20th anniversary of IndoPacifc's operations in Indonesia. Edelman acquired the firm five years ago. It has 140 employees and offers services including corporate and public affairs, digital, marketing communications, health and human services, and research.