RALEIGH, NC: French/West/Vaughan has promoted Wendy McCarthy to SVP.
She has worked at the agency since 2006, overseeing national and global clients in the consumer marketing practice.
The firm also hired Lesley Gross as VP of digital. Her responsibilities include digital, social and experiential marketing, and brand building for clients.
Prior to joining the firm, Gross was a search engine marketing manager at iContact, where she oversaw social media advertising, display, and landing page optimization. She has also held management roles at TransMedia Group, MoreVisibility, and Trident Marketing.