NBA ups Bass to comms EVP

NEW YORK: The NBA has promoted Mike Bass to EVP for communications.

NEW YORK: The NBA has promoted Mike Bass to EVP for communications.

Bass will report to NBA COO and deputy commissioner Adam Silver, and will oversee PR for the NBA, WNBA, and the NBA Development League. He will manage both basketball and business communications globally.

Tim Frank, the league's SVP for basketball communications, will continue in his role. He will report to Bass.

The NBA's communications unit, which includes the basketball and marketing communications groups, oversees basketball media operations, media relations, business PR, corporate communications, crisis management, and digital media communications.

Bass was previously the NBA's SVP for marketing communications. He led communications strategy for issues such as the league's last collective bargaining agreement negotiations and TV agreements.

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