International humanitarian organization Doctors of the World (Médecins du Monde) UK has brought in agency help as part of a strategic communications review.
London-based Doctors of the World has appointed Arc Seven to provide strategic communications advice to develop the organization's messaging and positioning.
The charity provides medical care to vulnerable populations affected by war, natural disasters, disease, famine, poverty, or exclusion in more than 70 countries.
The charity recently appointed former Plan UK communications boss Leigh Daynes executive director.
“The team at Arc Seven will support us as we become an even more powerful force in the humanitarian field,” he said. “Its expert knowledge of the international NGO sector will be vital in building a clear picture of our stakeholders, our positioning, and messaging, and how we can best grow our impact, influence, and income in the coming years.”
“We're looking forward to helping bring a razor-like focus to the team's communications to support [Daynes'] ambitious growth plans,” said Arc Seven MD Alistair Clay. “The NGO sector is one we know in great depth, and competition for funding in these austere times is fierce, so it's absolutely vital to create a compelling narrative that wins over all stakeholders.”
This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.
