Club Med is re-pitching its consumer PR account amid a global drive to attract more holidaymakers and meet growth targets.
The vacation company has put Four bgb's retained UK communications work out to tender after seven years of working with the agency.
The move comes ahead of a major brand campaign set to launch in January, which will attempt to differentiate Club Med from its competition.
“Our challenge is that we are not recruiting enough new holidaymakers to meet our growth targets,” said a Club Med spokesman. “Awareness and understanding of the brand is still not high enough among our target markets, so we need to go further to deliver a change in awareness and education in order to truly grow…To achieve this we are investing in a through-the-line marketing and PR plan promoting our new global brand campaign.”
The winning agency will manage corporate and b-to-b, but the main focus will be on consumer-facing work. It will also run the press office and partnerships.
“We have worked with Club Med for seven years, and are pleased to be participating in a re-pitch to coincide with its new brand campaign that rolls out in January,” said a spokeswoman for Four bgb. “We would be delighted to continue to work with such a great brand.”
This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.