Hyatt Hotels has appointed Portland to handle its communications in the UK following a competitive review, PRWeek UK understands.
The appointment follows a pitch process held in November, which is understood to have involved at least three other agencies.
Portland will handle a UK-based account for the hotel group, which has three properties in the country: the Andaz Liverpool Street, Hyatt Regency Birmingham, and the Hyatt Regency London – The Churchill.
It is believed that Portland's work will focus on corporate positioning for the wider Hyatt brand in the UK, rather than specific campaigns for the individual hotels.
Hyatt International's director of corporate communications for EMEA, Malene Rydahl, declined to comment on the appointment. Portland also declined to comment.
It is not clear whether the appointment affects the hotel group's relationship with Grifco PR, which has handled Hyatt's consumer PR in the UK for the past five years.
Grifco referred a request for comment to Rydahl.
This article first appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket media.