WASHINGTON: The American Federation of Teachers has turned to Widmeyer Communications to help it and its affiliates generate publicity for the “Share My Lesson” website.
The portal includes lesson plans, videos, and other tools and resources created by and for teachers across the US. Widmeyer has reached out to media at the national and local levels to share stories about how educators have used the site to improve their instruction.
Its goal is to prompt more teachers to sign up and upload videos and lesson plans, said Daniel Kaufman, SVP of Pre-K-to-12 education at the firm.
The federation did not return a request for comment about the agency hire.
In related news, the National Board for Professional Teaching Standards also hired Widmeyer after it won a $3 million “Investing in Innovation” grant from the US Department of Education, said Kaufman.
To get the grant, an organization must raise a matching sum of money. Widmeyer assisted it with media and partnership outreach to generate the funding. It also helped the group more broadly share its vision for strengthening the teaching profession and reforming the education system.
David Haselkorn, SVP of institutional advancement at the National Board for Professional Teaching Standards, said his organization turned to Widmeyer for previous work it had done.
Other recent education wins for the agency include the Foundation for Newark's Future, an organization that received a $100 million grant from Facebook Founder Mark Zuckerberg in 2010 to benefit schools, and Adelphi University.
In October, the Health Resources and Services Administration said it was sticking with Widmeyer for work on its national anti-bullying efforts.