What: Banjo streamlines social networks by bringing them under a single mobile application. The app integrates social networks through locations because "where events are happening is just as important as what's happening," explains Jennifer Peck, Banjo's director of engagement.
Banjo is free and available on iOS and Android devices.
How: The app allows users to sync its service with social networks such as Facebook, Twitter, Instagram, Foursquare, and LinkedIn and aggregates location-based updates.
Banjo also helps users find out what's going on beyond their immediate area. "Banjo takes you anywhere in the world in real time to see what's happening in the places you can't be," explains Peck.
A user can log in to Banjo through any social media account. The more accounts connected, the richer the experience. "Part of the technology we developed is that we can find common connections across networks," adds Peck.
Why: Banjo founder Damien Patton was in Boston Logan Airport while a friend he had not seen in years was also at the same airport just a gate away. Both friends posted about their locations on social networks, yet their social connections were missed.
Banjo aims to turn social sharing into an offline interaction. "Location data across multiple networks is servicing everything that's happening instead of just one silo of information," says Peck. "Banjo makes your world so much smaller because it's incorporating all these social networks."
Who: Banjo can be used to network, explore, and make new connections. It can be useful at conference events, even if a user can't attend.
It can also find out where people are talking about a client or brand. Patton appeared on Fox Business and used Banjo to see global chatter about the launch of the iPhone 5.
The app also served as a useful tool for news organizations, such as CNN, during the 2012 election to find out what was happening on the ground in swing states.