Nissan terminates cycling sponsorship

Nissan has ended its co-sponsorship of the RadioShack-Nissan-Trek cycling team.

Nissan has ended its co-sponsorship of the RadioShack-Nissan-Trek cycling team.

The move means that Nissan has ended its association with cycling in general.

Nissan's decision to pull its sponsorship is the latest setback for bicycle manufacturer Trek, following fallout from the Lance Armstrong scandal.

The Nissan logo will no longer appear on the team's jersey. However, the automaker is required by contract to maintain its financial support of the team throughout the 2013 season.

David Reuter, VP of corporate communications for Nissan Americas, said that the automaker “and its management team of RadioShack-Nissan-Trek cycling have reached an agreement that provides for Nissan's immediate withdrawal as a sponsor of the team, while enabling the team to continue competing in the upcoming 2013 season.”

“Nissan wishes the riders, team management, and professional cycling well in future endeavors,” he added.

Trek ended its commercial relationship with Armstrong in the wake of the US Anti-Doping Agency reporting that he drove “the most sophisticated, professionalized, and successful doping program that sport has ever seen.”

The cycling giant followed other companies like Nike and Anheuser-Busch in ending its sponsorship of Armstrong.

This article originally appeared on the website of Marketing, the sister publication of PRWeek at Haymarket Media.

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