Diversity group Ignite PR set to close

UK-based communications in diversity networking group Ignite PR is set to close this week.

UK-based communications in diversity networking group Ignite PR is set to close this week.

The organization, launched four years ago in an effort to increase diversity within the communications industry, will finish on Friday.

Bieneosa Ebite is chairwoman of the group, which she co-founded with Lee Edwards and Zena Martin.

Ebite explained that a lack of time was the main reason behind the decision.

“It's simply because we are a voluntary organization that relies on the time of its volunteers,” she said. “We decided we wanted to end on a high, and in the knowledge we have achieved a significant amount.”

Ignite PR's work included lobbying key UK organizations like the CIPR and PRCA, as well as regular meetings.

Last year, the group launched a “manifesto for change” in which it called for immediate steps to be taken towards increasing diversity.

Ebite stressed the both she and other trustees of the group will continue fighting to increase diversity.

“When I sat on the CIPR's diversity steering group back in 2005, diversity was a tick-box exercise, and there was no real commitment from most in the industry in terms of doing something long-term,” she said. “We've moved forward since then, but I would like to see a more measured approach taken to issues like disability and ethnicity, and more done in terms of tangible steps.”

Recent drives to increase diversity in the industry have included work by the PRCA and Pearson in Practice to lessen the use of unpaid interns.

This article originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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