Edelman is reportedly helping Peter Lanza as he continues to deal with intense media interest after his son Adam shot his mother, 20 grammar school students, and six Sandy Hook Elementary teachers before committing suicide last month.
Specifically, Errol Cockfield, VP of crisis and issues in Edelman's New York office, is working on the case, according to The Washington Post. Before joining Edelman, Cockfield worked as communications director for former New York Gov. Eliot Spitzer during his term in office. Most recently, he was chief of staff to New York Legislature Minority Leader John Sampson.
The newspaper discovered the firm's relationship with the Lanza family after it raised questions about a story that appeared in the New York Post. The New York Post ran a Facebook interview that was supposed to be with Adam's brother Ryan, but it was later revealed that the profile was a fake and used to deceive the newspaper.
“This is a complete hoax,” the Lanza family said in a statement issued through Cockfield late last month. The Edelman staffer went on to describe the New York Post story as the “unfortunate result of a poor editorial process.”
The scope of work that the PR firm is providing to the Lanza family is unclear, as well as whether it is charging for its services. Cockfield did not return a request for comment.