LONDON: The UK's PRCA has assumed oversight of the International Communications Consultancy Organization with the aim of helping it expand its global services.
ICCO's board selected the PRCA, an organization that represents PR firms, in-house teams, and professionals in the UK, to manage the ICCO for a three-year term.
David Gallagher, senior partner and CEO of Ketchum's European operations, was promoted to ICCO president, replacing Interel Group vice chairman Jean-Leopold Schuybroek. Gallagher previously served as ICCO VP and PRCA chairman.
Former PRCA communications and external affairs executive Anastasia Demidova was named GM of ICCO. Francis Ingham has become ICCO executive director while continuing to serve as PRCA's director general.
ICCO represents the PR industry globally through 28 national trade associations, including the Council of Public Relations Firms in the US. An independent secretariat based in Barcelona, Spain, previously managed the organization.
PRCA plans to leverage its 25 staffers to improve ICCO's visibility and services, including more events and training, Ingham said. ICCO's new leadership also wants to help underrepresented parts of the world establish PR associations and launch an annual global summit for the industry, he added.
“I found over the last few years that people really value having a network of contacts to draw upon and knowledge of how trends are moving, and I would expect that being able to draw upon the bigger secretariat of PRCA will enable ICCO to deliver much more value to members,” Ingham said.